Prudential plc Annual Report 2012

long-term value


Our strategy in Asia is focused on meeting the needs of the emerging middle class for savings and protection. The region's positive demographics, strong economic growth, sound public finances and favourable public policy environment with a clear preference for private provision of protection, have all led to a rapidly expanding middle class, with a strong and growing demand for our savings and protection products.

insurance customers



Read more

United States:
build on strength

The US is the world's largest retirement savings market, with large cohorts of the 78 million baby-boomers1 reaching retirement age each year, creating significant demand for retirement income products. Our strategy in the US is to take advantage of this profitable growth opportunity.




  1. Source: US Census Bureau.

Read more

United Kingdom:

In the UK, Prudential has adopted a focused strategy and competes selectively to help Britain's ageing population convert their accumulated wealth into retirement income. We have a clear focus on writing profitable new business while generating cash sustainably and preserving our capital. We concentrate on areas in which we have a clear competitive advantage, namely individual annuities and with-profits products, where we continue to be market leaders.



Read more

Asset management:

M&G has continued to focus on delivering superior investment performance for our customers while maximising the strength of its distribution capabilities. It has pursued business diversification both across geographies and asset classes.

assets under management


Read more

Asset management:

Eastspring Investments recently became the largest retail asset manager in Asia1, and continues to build a cohesive regional presence, penetrating the off shore segment more effectively.

assets under management



  1. Source: survey conducted by Asia Asset Management Magazine as at 30 June 2012 (based on assets sourced from Asia ex-Japan).

Read more

Read about our strategy

London Eye conceived and designed
by Marks Barfield Architects.


Group Chief Executive's report

A strong performance based on consistent strategy

Read the Group Chief Executive's report

Chairman’s statement

Value for customers and real returns for shareholders

Read the Chairman's statement



European Embedded Value new business profit. Up 14%.


International Financial Reporting Standards operating profit based on longer-term investment returns*. Up 25%.


Business unit net remittances. Up 9%.


European Embedded Value operating profit from long-term business. Up 10%.


*2011 comparative adjusted for retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 of the IFRS financial statements.

Prudential at a glance

IFRS% of Group operating profits*

View Prudential at a glance

*Based on operating profit before other income and expenditure.


Prudential Corporation Asia




Prudential UK


Asset management


Reporting tools

Save pages of the report
to download, print or email

View your pages


Your comments and ideas help us
to shape future reports to suit your needs

Tell us your views